Mukati mekupokana pamusoro pekurambidzwa kweTikTok muUnited States, Tumblr yafunga kumutsa chimwe chezvirongwa zvayo zvekare: Tumblr TV.. Izvo zvakatanga seGIF yekutsvaga injini muchikamu chayo chekuyedza ikozvino chatora chimiro chitsva, ichichinjika kune zvazvino zvinodiwa zvemukati mune yakatwasuka fomati uye kuyedza kuzvimisa seimwe inogoneka kune iyo ByteDance hofori. Kufamba kwakarongeka uku kunouya panguva iyo zviuru zvevashandisi vari kutsvaga mapuratifomu matsva mushure mekusava nechokwadi kwakatenderedza TikTok.
Tumblr TV yakatanga kuunzwa makore gumi apfuura seyekuedza GIF yekutsvaga chishandiso, asi chiyero chayo chakawedzera zvakanyanya. Ikozvino inobvumira kutamba kwevhidhiyo, kusanganisira yakatwasuka navigation uchishandisa swipes, zvakafanana neTikTok's siginecha maitiro. Shanduko iyi inoita kuti Tumblr TV ive yakazara hunyanzvi, ichitsvaga kukwezva kune vese vanogadzira zvemukati uye vanogaroona.
Tumblr TV: Imwe nzira iri pakati pekusagadzikana
Iyo nguva yakasarudzwa neTumblr kuti itangezve chishandiso chayo haiite seyangoitika. Kubva muna Ndira 19, pakatanga kushanda mirau muUnited States iyo inorambidza zvikumbiro zvinodzorwa nemakambani ekunze anoonekwa semhandu dzenyika, magumo eTikTok haazivikanwe. Kunyange hazvo hurumende yakapa imwe nguva yemazuva makumi manomwe neshanu yekuyedza kusvika pachibvumirano uye kudzivirira kurambidzwa zvachose, mamiriro ekunze ekusagadzikana akonzera. kuwedzera kwekutsvaga kwedzimwe nzira pakati pevashandisi.
Muchirevo chechinyorwa ichi, Tumblr yakaona kuwedzera kunoshamisa kwevashandisi vayo. Zvinoenderana nedatha ichangoburwa, pazuva rakaziviswa kurambidzwa kweTikTok, chikuva chakaona kuwedzera makumi matatu neshanu muzana mukurodha pasi app yayo iOS, uye ne35% kuwedzera kwekunyoresa kutsva munharaunda dzayo. Nhamba idzi dzinoratidza kufarira kwevashandisi mukuongorora sarudzo iyo inogona kutsiva yakakurumbira vhidhiyo pfupi app.
Zvimiro uye Kugumira kweTumblr TV
Tumblr TV inopa yakatwasuka yekubhurawuza ruzivo kuti uongorore ese maGIF nemavhidhiyo, yakarongwa nenzira dzakasiyana dzakadai seArt kana Sports. Iyi nzira inoteedzera swipe navigation maitiro ayo TikTok yakakurumbira, ichipa vashandisi nzvimbo yavanoziva zvishoma. Zvisinei, Tumblr TV shanduko kubva kuGIF yekutsvaga injini kuenda kune vhidhiyo chishandiso kwave kuine matambudziko.
Imwe yezvisina kusimba zvinotaridzwa nevashandisi imhando yezviri mukati. Mavhidhiyo mazhinji haana kufomatidzwa kuti aonekwe akatwasuka, sezvo asina kurekodhwa aine chinangwa ichocho. Mukuwedzera, maGIF, ayo anoramba ari chikamu chakakosha chezviripo zviripo, anounza matambudziko granularity. Iyi mipimo inosiyana neyakakwenenzverwa chiitiko chinopihwa neTikTok, iyo inotarisa pane yepakutanga zvinyorwa zvakagadzirirwa nharembozha uye yakatwasuka fomati.
A Strategic uye Opportunistic Movement
Kutangwazve kweTumblr TV kunogona kududzirwa semukana wekufamba uchitora mukana weTikTok's nguva yakaoma.. Iyi puratifomu inotsvaga kukwezva vashandisi avo, vakatarisana nemukana wekudzima kweTikTok muUnited States, vari kuongorora dzimwe sarudzo. Nekudaro, Tumblr inoita kunge ichiziva kuti kuchine zvinhu zvekuvandudza kune kukwanisa kukwikwidza zvakananga ine zvimiro uye mashandiro emukwikwidzi wayo wakananga.
Pasinei nekushoropodzwa, Tumblr inotarisira kuti ichi chitsva chichashanda senzvimbo yekupinda yevashandisi veTikTok vakadzingwa. Pamusoro pezvo, kutangwazve kweTumblr TV kunopindurawo kune yakafara maitiro muindasitiri, uko mamwe mapuratifomu akadai seMeta neBluesky atanga kuita. batanidza maitiro akafanana kukwezva vateereri vemavhidhiyo mapfupi.
Tumblr TV iripo kune vese vashandisi., ndiani anogona kuimisa kana kuimisa kubva pazvigadziro zvetabhu yepaneru huru yeapp. Kambani yakavimbisa kuenderera mberi nekushanda pakuvandudza chishandiso, nechinangwa che wedzera kushanda kwayo uye zviri nani kugadzirisa kune zvinodiwa nevashandisi vemazuva ano.
Iyi Tumblr kufamba, kunyangwe ichida chinzvimbo, ichine nzira refu yekuenda kuti ive imwe yakasimba imwe nzira yekutonga kweTikTok mumusika wevhidhiyo pfupi. Nekudaro, nguva ichataura kana kuedza kwavo kuchikwanisa kukwezva ruzhinji rwevashandisi vari kutsvaga kutsvaga mamwe marudzi ezviitiko zvedhijitari.
