Kutanga kweVinted
Vint yakavambwa muna 2008 naMilda Mitkute naJustas Janauskas. Milda ainge otofamba achitoda kubvisa dzimwe hembe. Justas, muzvinabhizimusi wezveruzivo rwemichina, akaona mukana uye pamwe chete vakaparura webhusaiti yaibvumira vanhu kutengesa mbatya dzavo dzakamboshandiswa. Zvakabva muna Lithuania, nyika duku yeEurope, asi nokukurumidza yakatanga kukura ichienda kune dzimwe nzvimbo.
Vinted aive mumwe wemapiyona muindasitiri yemafashoni ekare. Nekusimuka kwekuziva kwezvakatipoteredza uye chishuwo chefashoni inodhura, pfungwa yaVinted yakakurumidza kukwezva vashandisi vazhinji. Mumazuva ayo okutanga, chikuva chaingova nzvimbo yokuti vanhu vatengese uye vatenge mbatya dzakamboshandiswa.
Kuwedzera kwenyika
Nekukura kwakasimba munyika yaro yeLithuania, Vinted yakasarudza kuwedzera munyika yose muna 2012. Yakapinda mumusika muUnited States, Germany, France nedzimwe nyika dzeEurope. The strategy ye kuwedzera kwenyika Yakanga iri budiriro uye yakabatsira zvakanyanya mukukura kwekambani nekukurumidza.
Mushure mezvo, Vinted yakatanga nharembozha yayo yakashandura ruzivo rwemushandisi uye zvakaita kuti zvive nyore kutenga nekutengesa zvinhu zvakashandiswa zvefashoni. Iyo mobile app, ine hushamwari hwayo uye nyore-kushandisa maficha, yanga iri chishandiso chakakosha mukuwedzera kweVinted uye nhasi chave chimwe chezvinhu zvinonyanya kufarirwa papuratifomu.
Matambudziko neshanduko
Kunyangwe kubudirira uye kukura, Vinted yakatarisanawo nematambudziko ayo. Muna 2016, kambani yakange ine matambudziko emari uye yakanga yave pedyo nekunyangarika, asi yakamira yakasimba uye yakakwanisa kukunda zvipingamupinyi izvi. Vakaita shanduko kune yavo bhizinesi modhi, iyo yaisanganisira kutanga kubhadharisa komisheni diki pakutengesa kwakaitwa pachikuva.
Nekuchinja uku, Vinted yakashandurwa kubva pakungotengesa chikuva kuenda kunharaunda yemafashoni yepamhepo. Vashandisi havangouye kuzotenga nekutengesa chete, asiwo kuzogovana maitiro avo uye nekufemerwa nezvitaera zvevamwe vashandisi.
Basa rehunyanzvi
Tekinoroji yakaita basa rakakosha mukubudirira kwaVinted. Kubva pawebhusaiti yavo kuenda kune yavo nharembozha, mativi ese etekinoroji akagadzirirwa kuita kuti ruzivo rwemushandisi ruve nyore uye rwuri nyore. Tekinoroji yakabvumira Vinted kuyera bhizinesi rayo pasi rose uye kubata mamirioni ezvinyorwa papuratifomu yayo.
Pamusoro pekugamuchira huwandu hukuru hwezvigadzirwa, Vinted inoshandisa tekinoroji kuve nechokwadi chekuchengetedza kwekutengeserana. Ivo vanogashira mubhadharo kuburikidza nepuratifomu, iyo inovimbisa kuti vese mutengesi uye mutengi vanodzivirirwa panguva yekutengeserana.
Kutarisa kune ramangwana
Sezvo Vinted inotarisa kune ramangwana, inoramba ichishandisa tekinoroji uye hunyanzvi kuvandudza nekuwedzera chikuva chayo. Munguva pfupi yapfuura, mushure mekukwidza mari inopfuura € 100 miriyoni mumari, kambani inoronga kuwedzera kuwedzera kwayo kusvika kune dzimwe nyika uye nekuvandudza ruzivo rwevashandisi pachikuva chayo.
Vinted yakauya kure kubva pakusikwa kwayo muLithuania. Nekuzvipira kwayo kukusimudzira, hunyanzvi uye kugadzira nharaunda yevanofarira mafashoni, zvine remangwana rakajeka pamberi payo.
